THE BALANCE did not need a cosmetic redesign. It needed a portal relaunch. The old storefront could not hold rubrics and experts. We rebuilt the journal: career, psychology, business, lifestyle, culture, reviews.
What shipped: a rubric index, story cards with author and date, expert / team / legal sections. We do not publish the contract fee.
Modules
A home grid of fresh pieces. Rubrics: career, psychology, business, lifestyle, culture, reviews. An article card with lead and expert. About, team, contacts, legal pages.
How the client earns
Media as a storefront for experts and brands: columns, specials, contest and forum tie-ins. The portal keeps an archive so a piece still works after issue day.
The twist
The relaunch is not a repainted header. Rubrics and the expert card are the frame: the reader enters a topic instead of scrolling an endless feed.